Greencell
Powering brand new ambitions
- brand strategy & big idea
- brand tagline
- visual identity
- KV & communication layouts
- photo guidelines
When we started working with Greencell, the leading Polish player in the small consumer electronics and accessories, we discovered a story of a transformation. From being a distributor of commodity products, it expanded as a creator of proprietary solutions for electromobility: with its own R&D department, product design team, interface designers, and several Red Dot awards. But emerging potential wasn't fully and coherently expressed by the brand and its extensions. This was our main goal.
We set foundations of the brand in the name, defining Greencell as an ecosystem of cell-like products that, thanks to their intelligent design, efficiency, and resilience to day-to-day challenges, empowers smarter and lighter living.
“Smarter everyday” became both the new positioning and Greencell's tagline.
A design system aims to convey this experience. The logo, a custom-made symbol, color palette, and key visual together create an inviting world of technology designed with everyday needs in mind.
We managed to build a sense of identity from digital platforms, packaging to crucial product branding, together with a client's team. We also created a set of tools for brand communication and management, powering Greencell to transform innovation into practical and functional solutions for everyone.
Credits Greencell: Piotr Hojda, Przemysław Warchał, Weronika Burzyńska, Natalia Szlachta
The idea stemmed from the need to achieve consistency in brand communication and to deepen the understanding of what Greencell truly is after more than 10 years since it was established. We achieved a result that exceeded our expectations. A comprehensive brand communication system was created, which is consistent and aligns with the messages we want to send out to the world as a brand.
Paweł Ochyński, Founder & CEO, Greencell
The Greencell symbol is designed to represent the charging bar and power button referencing GC – the brand’s abbreviation. It symbolizes the big idea of empowering a smarter everyday life and enhances brand identity when placed on products.
The rebranding is an impulse for us to think about our products in a new way, with even more focus on the users. It allowed us to take a broader view of the products – not only in terms of their refreshed, distinctive, and user-friendly design, but also in terms of the unique features that make our customers' everyday lives smarter and easier.
Piotr Hojda, Head of Design, Greencell