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OTB

Portal to transforming deep tech ventures

  • Strategy
  • Big idea
  • Visual identity
  • Verbal identity
  • Animation

OTB is a leading Polish venture capital fund investing in European deep-tech startups with proven implementation potential and real impact on the world. The primary goal was to rebrand the fund with new, relevant visual codes and to illustrate the essence of its operations.

We took it a step further by developing the big idea – Open to Beyond – which defined the brand’s vision. OTB opens a portal for founders, investors, and employees to realize revolutionary technologies.


The big idea inspired a brand new visual identity: the symbol and key visual, combining the portal motif with a gradient symbolizing expanding possibilities. Meanwhile, the dynamic, digital color palette encodes the brand identity: an experienced guide that strengthens and boldly leads startups to their goals.

Rebranding empowers brand communication with various groups: from founders to investors and positions OTB as a leader in technological investments that push the boundaries of what seems possible today.

The new brand sparks inspiration in investments across space tech, advanced AI, and fintech infrastructure.

The big idea inspired a brand new visual identity: the symbol and key visual, combining the portal motif with a gradient symbolizing expanding possibilities.

Meanwhile, the dynamic, digital color palette encodes the brand identity: an experienced guide that strengthens and boldly leads startups to their goals.